Italy's tourism sector is thriving, with regions like Emilia-Romagna, Tuscany, Marche, and Liguria showcasing their unique offerings at the 2025 International Tourism Exchange in Milan.

Emilia-Romagna reported a 9.2% increase in foreign arrivals in 2024, while Marche celebrated record-breaking tourist numbers.

Tuscany highlighted its UNESCO sites and cultural heritage, including anniversaries of Michelangelo and Boccaccio, while Liguria emphasized accessible and inclusive tourism.

The event also focused on sustainable and high-quality tourism, with regions investing in innovation and promoting year-round travel.

These efforts underline Italy's commitment to enhancing its tourism appeal through collaboration and strategic planning.