Vinitaly 2025, the world’s largest wine fair, is underway in Verona, showcasing over 4,000 exhibitors from 23 countries.

This year, the spotlight is on innovation, with new trends like low-alcohol wines, de-alcoholized options, and raw wines taking center stage.

The event also highlights the growing importance of wine tourism, with dedicated programs to boost this sector.

The Piemonte region stands out with its new branding, "Piemonte Is - Eccellenza Piemonte," aimed at promoting its high-quality wines and agro-food products globally.

However, challenges loom, including U.

S. tariffs that could reduce Italian wine exports by up to 45%.

Despite this, Vinitaly remains a hub for exploring new markets, including India and China, and fostering global collaboration.