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Italy Today

Italian news in English

Friday, December 27, 2024

Stellantis Faces Challenges Amid Leadership Change

Published: 2024-12-03

Stellantis, the automotive giant, is navigating turbulent times as it faces significant challenges under the leadership of Carlos Tavares.

Three years ago, Tavares announced the closure of the Maserati factory in Grugliasco, citing high operational costs, which led to the relocation of workers and a reduction in production.

This decision has left many employees struggling with reduced incomes.

Meanwhile, Stellantis has also faced setbacks in the Chinese market, where efforts to boost sales with celebrity endorsements, like that of actress Sophie Marceau, failed to yield results.

The company's recent investment in the Chinese startup Leapmotor marks a strategic shift towards technology and sustainability, but Tavares will not be at the helm to see it through, as he steps down from his role.

The future of Stellantis now hinges on adapting to new market demands and overcoming past missteps.