The tourism sector around Lake Garda is experiencing a significant boost, with occupancy rates in accommodations nearing 100% in the coming weeks.
Despite a slight decline in German tourists due to economic challenges, the region is seeing an influx of visitors from the United States, the Middle East, and other European countries like the UK and France.
This shift is helping to offset the reduced spending power of German tourists.
The trend of last-minute bookings is on the rise, contributing to a positive outlook for the remainder of the summer season, particularly around the Ferragosto holiday.
However, experts emphasize the need for urgent infrastructural improvements, especially in transportation, to sustain this growth.
The extension of the tourist season into September and October is also anticipated, with more international visitors discovering the cultural and natural attractions of the area.