Naples, a city rich in culture and history, is facing challenges in attracting high-quality tourism.

Despite a bustling influx of travelers, with 450,000 arrivals at Capodichino Airport and 45,000 cruise passengers expected in mid-August, hotel occupancy has dropped to 70%, down from 80% last year.

Actress Marisa Laurito highlights the need for better organization and more luxury accommodations to cater to affluent tourists.

She emphasizes that while Naples offers incredible art, history, and cuisine, the city lacks the infrastructure to fully capitalize on these assets.

Laurito also points out the disconnection between hotels and cultural offerings, which hampers the promotion of Naples' unique attractions.

The city must address these issues to transform its tourism sector and fully showcase its hidden gems.